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Why You Should Use Address Verification in Your POS System

7 March 2018

Raymond Baker

Address verification is a function of point of sale systems that help a customer to enter the correct address details when checking out from a retail outlet. Retailers need to use this function more so that they can enjoy its full benefits. This article discusses some of those unique benefits of address verification.

Elimination of Data Entry Mistakes

Address verification helps to make it easier for clients to enter their data, such as their addresses. This is because the POS system stores their information and keeps narrowing down their options as they make every keystroke. Consequently, typographical errors are reduced during the checkout process. More customers can be attended to without lengthy delays if address verification is active in your POS system.

Perfecting Product Delivery

Think back to the number of times that you have failed to deliver a product to a client simply because the address in your records was incorrect. Address verification eliminates such delays and the costs associated with acting on inaccurate data. This is particularly important today when clients can ask for replacement products in case they aren't satisfied with what they took or received. You can even allow customers to buy products before they are available in your store. Address verification can then allow you to deliver those products to the buyers once you have the products in stock.

Enhancing Customer Loyalty

Address verification at the retail outlet helps you to gather accurate information that you can use to design and implement effective customer loyalty programmes. For example, the system can allow you to send discount coupons and other promotional materials to your clients based on their previous purchasing habits. Imagine the feelings that can be aroused when a customer receives a customised birthday card from a retail outlet that they last used several months ago. Such a client is likely to visit and buy from your outlet after you send such a card to the correct address.

Easing Online Commerce

Address verification also makes it easier for clients to use your e-commerce platforms. This is because the checkout process will be less elaborate once the POS system allows the clients to fill fewer forms after they have filled their online shopping cart. Lengthy forms often cause some customers to abandon their shopping carts (to the detriment of the seller).

Does your POS system have address verification? Talk to the vendor of that system and learn how you can take full advantage of that function. Consider upgrading or replacing your system in case this crucial function isn't available.

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